I'm a UX designer
with a focus on ethics
and inclusion

I am a user-centred designer who has delivered products and services in both the private and public sectors. I have improved usability and conversion rate for ecommerce websites and have designed public facing Government services that are fit for the future. I specialise in form design and prototyping. Find out more about me.

Daniel Guy

My work

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    Driving change around design ethics

    Ethics had no place in the Service Standard. How do you make it practical, and then mandatory, in an organisation that moves at government pace?

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    The modern LPA

    Lasting powers of attorney are legislatively tied to paper, causing problems for users. How might they look in if LPAs were digitised?

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    Return to a claim

    Applying for criminal injury compensation is a long process that forces users to think about traumatic events in their lives.

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    Prove your identity

    In an ever-changing digital landscape, how might someone prove their identity online?

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    Fashion ecommerce

    Design and build an ecommerce website for a sustainable fashion brand.

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    Inclusive patterns

    This project showcases my ongoing work to create an accessible pattern library for use in future projects.

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    Ecommerce usability

    Improve usability of an ecommerce website to drive conversion and revenue.

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    UX diploma

    This project consists of work I did for my UX Diploma at Glasgow Caledonian University, run by the UX Design Institute.