In the early stages of this project, I was shown some photographs of some of the site Korb had worked on. This gave me the idea to explore an industrial, architectural aethetic. Many of Korb's customers were construction companies and architects so the idea was to play in to this as a visual language, showcasing interesting structures and shapes created by the buildings where Korb products had been installed.
Through experimentation, we realised that the photography was much stronger in black and white. This bold photographic style became the focal point of Korb's visual identity.
Using this inductrial, architectural angle, I started redesigning the website. I gained inspiration from various achrchitecture firms and which utilised blueprints and diagrams as part of their design style.
I created an icon for each of their product gategories.
I also designed icons to be used on the "About us" page.
I also put together a series of brochures for Korb in the same style.